Jenny SeoYoon Kim



SELECTED

campaign, art direction

Nature’s Path

2025

brand identity

Higher Frequency Festival

2024

brand identity, art direction, packaging

Hidden Valley Ranch: Double Ranch Collab

2024

campaign, art direction

Liga MX

2023

brand identity, packaging

FCB Makers Market

2022

brand identity,  motion

Chicago Public Library Foundation Awards 2024

2024

art direction, editorial

Menus & Cookbooks

2021-2024

brand identity

Chicago Public Library Foundation Awards 2022

2022

brand identity, packaging

DenTek

2023

brand identity, editorial 

Flat Iron Studio

2023–2025

campaign, art direction

Zyn

2023

custom typeface

Hangul Cards Set

2020



ARCHIVED

editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

editorial

This American Life, Ep. 620:
To Be Real

2019


custom typeface

Clariona Regular

2019



Menus & Cookbooks



agency:

independent

category:
art direction, editorial

created:
2021—2025

A collection of menus for an annual dinner party hosted in Washington and a cookbook designed for my partner for his 25th birthday. Both projects are self-initiated and carry the spirit of my love for cooking, hosting and designing, all in one. 





photography:
Steven Piper