Jenny SeoYoon Kim

SELECTED

campaign, art direction

Nature’s Path

2025

brand identity

Higher Frequency Festival

2024

brand identity, art direction, packaging

Hidden Valley Ranch: Double Ranch Collab

2024

campaign, art direction

Liga MX

2023

brand identity, packaging

FCB Makers Market

2022

brand identity,  motion

Chicago Public Library Foundation Awards 2024

2024

art direction, editorial

Menus & Cookbooks

2021-2024

brand identity

Chicago Public Library Foundation Awards 2022

2022

brand identity, packaging

DenTek

2023

brand identity, editorial 

Flat Iron Studio

2023–2025

campaign, art direction

Zyn

2023

custom typeface

Hangul Cards Set

2020



ARCHIVED

editorial

Whirlwind: A Study on the Power of Cultural Belief

2020
editorial

This American Life, Ep. 620:
To Be Real

2019


custom typeface

Clariona Regular

2019




about
Hi! I’m Jenny, a multidisciplinary designer born in Seoul, raised in Manila, and based in Chicago. Currently at FCB Chicago, creating work that focuses on brand identity, typography, editorial, packaging, and experiential design.  

My design approach blends research, typography, and imagery to create emotion-driven visual solutions grounded in the human experience. My expertise in advertising fuels my curiosity for brand communication and compassion in design. Through my self-initiated design projects, I love to explore the intersection of language, culture, and food while balancing distinction and strategic storytelling with a playful soul.

contact
resume upon request

jennysykim1215@gmail.com
Instagram
LinkedIn

EXPERIENCE
FCB Chicago (The Design Group)
Designer, 2020–Present


education
Washington University in St. Louis,
Sam Fox School of Design & Visual Arts
BFA Communication Design, Class of 2016–2020


press
2023 | Adobe Create
2022 | Femme  Type Directory
2021 | Communication Arts Typography Annual
2021 | Type Directors Club
2020 | The Design Kids Award
2020 | Women In Architecture & Design ‘We Are’ Exhibition


recognition & awards
2025 | Cannes Lions | Regional Network of the Year, NA | FCB

2024 | Cannes Lions | Direct | Bronze | HVRxHVR: Double Ranch Collab
2024 | Cannes Lions | Network of the Year, NA | FCB Chicago
2024 | The One Show | Product Packaging | Silver | HVRxHVR: Double Ranch Collab
2024 | The One Show | Brand Partnerships | Gold | HVRxHVR: Double Ranch Collab
2024 | ADC Awards | Network of the Year | FCB
2024 | Clios | Single Platform | Bronze | HVRxHVR: Double Ranch Collab

2023 | Cannes Lions | Network of the Year | FCB

2021 | Cannes Lions | Network of the Year | FCB

2020 | D&AD | Design Agency of the Year | FCB Design Group


achilles’ heels
Minatures (especially if it’s furniture)
Aisle seats over window seats
Capri-Suns
SPAM