Jenny SeoYoon Kim

Liga MX is a top professional fútbol division in Mexico, and the highest rated soccer league in the US. Although Liga MX is the most exciting league of Latin America with a hell of an energy and passion to match, non-Hispanic Americans found soccer to be boring without something to root for.

We pitched the electricity of the league at the forefront as it launches into the US market, to increase levels of interest in Americans who don’t find our league relevant: by proving that real fútbol lives at Liga MX.

Because you don’t just watch Liga MX. You live it.

CREDITS: Design Directors: Michele Morales, Ian O’Saben / CD: Manu Torres, Jorge Bauza, Paul Carpenter / VFX: Jonathan Adler

jennysykim1215@gmail.com Instagram @jennysykim.work

Liga MX

jennysykim1215@gmail.com

Instagram @jennysykim.work