Jenny SeoYoon Kim



SELECTED

campaign, art direction

Nature’s Path

2025

brand identity

Higher Frequency Festival

2024

brand identity, art direction, packaging

Hidden Valley Ranch: Double Ranch Collab

2024

campaign, art direction

Liga MX

2023

brand identity, packaging

FCB Makers Market

2022

brand identity,  motion

Chicago Public Library Foundation Awards 2024

2024

art direction, editorial

Menus & Cookbooks

2021-2024

brand identity

Chicago Public Library Foundation Awards 2022

2022

brand identity, packaging

DenTek

2023

brand identity, editorial 

Flat Iron Studio

2023–2025

campaign, art direction

Zyn

2023

custom typeface

Hangul Cards Set

2020



ARCHIVED

editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

editorial

This American Life, Ep. 620:
To Be Real

2019


custom typeface

Clariona Regular

2019



Liga MX



agency:
fcb chicago

category:
CAMPAIGN design, ART DIRECTION

published:
february 2023
Liga MX is a top professional fútbol division in Mexico, and the highest rated soccer league in the US. Although Liga MX is the most exciting league of Latin America with a hell of an energy and passion to match, non-Hispanic Americans found soccer to be boring without something to root for. 

We pitched the electricity of the league at the forefront as it launches into the US market, to increase levels of interest in Americans who don’t find our league relevant: by proving that real fútbol lives at Liga MX.
 
Because you don’t just watch Liga MX. You live it.






team:
Michele Morales, Ian O’Saben, Manu Torres, Jorge Bauza, Paul Carpenter, Jonathan Adler