Jenny SeoYoon Kim



SELECTED

Personal

Menus & Cookbooks

2021-2024

Branding & Packaging

HVR X HVR: Double Ranch Collab

2024

Branding

Share The Story You Were Born To Tell: Chicago Public Library

2022

Upon Request

Nature’s Path

2024-2025

Upon Request

Liga MX

2024

Branding

Neverending Transformation: Chicago Public Library

2024

Branding & Packaging

Makers Market

2022

Posters 

Flat Iron Studio

2023–2024

Upon Request

Zyn

2023

Typeface

Hangul Cards Set

2020



ARCHIVED

Editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

Editorial

This American Life, Ep. 620:
To Be Real

2019


Typeface

Clariona Regular

2019


CONTACT
Email

jennysykim1215@gmail.com

Instagram @jennysykim.work




Clariona Regular



2019
Typeface Design

ROLE: Lead Designer
A typeface inspired by an Old Scottish Psalm Tunes hymn book found in a small local library in the city of Florence, Italy. The original typeface was hard to identify due to ink spots and tough texture of the paper, but had sharp serifs that are characteristically emphasized in this new type. Clariona is named after the main publisher of the book, and was generated through the Glyphs app. 

The text used in the type specimen is an index of Irish Wildflowers, and the color story was narrowed down to a bright green to emphasize the typeface. Finished with a French-Accordion binding technique.





The hymn book was first scanned to study the details of the serifs and glyphs, and any interesting characteristics of the original typeface.




CREDITS:
Advisor: Alessio D’Ellena / Transcript: The Irish Wildflower Index