Jenny SeoYoon Kim



SELECTED

campaign, art direction

Nature’s Path

2025

brand identity

Higher Frequency Festival

2024

brand identity, art direction, packaging

Hidden Valley Ranch: Double Ranch Collab

2024

campaign, art direction

Liga MX

2023

brand identity, packaging

FCB Makers Market

2022

brand identity,  motion

Chicago Public Library Foundation Awards 2024

2024

art direction, editorial

Menus & Cookbooks

2021-2024

brand identity

Chicago Public Library Foundation Awards 2022

2022

brand identity, packaging

DenTek

2023

brand identity, editorial 

Flat Iron Studio

2023–2025

campaign, art direction

Zyn

2023

custom typeface

Hangul Cards Set

2020


ARCHIVED

editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

editorial

This American Life, Ep. 620:
To Be Real

2019


custom typeface

Clariona Regular

2019


Clariona Regular



agency:
inpendent

category:
typeface design

created:
november 2019
A typeface inspired by an Old Scottish Psalm Tunes hymn book found in a small local library in the city of Florence, Italy. The original typeface was hard to identify due to ink spots and tough texture of the paper, but had sharp serifs that are characteristically emphasized in this new type. Clariona is named after the main publisher of the book, and was generated through the Glyphs app. 

The text used in the type specimen is an index of Irish Wildflowers, and the color story was narrowed down to a bright green to emphasize the typeface. Finished with a French-Accordion binding technique.


The hymn book was first scanned to study the details of the serifs and glyphs, and any interesting characteristics of the original typeface.


team:
Alessio D’Ellena