Jenny SeoYoon Kim

SELECTED

campaign, art direction

Nature’s Path

2025

brand identity

Higher Frequency Festival

2024

brand identity, art direction, packaging

Hidden Valley Ranch: Double Ranch Collab

2024

campaign, art direction

Liga MX

2023

brand identity, packaging

FCB Makers Market

2022

brand identity, motion

Chicago Public Library Foundation Awards 2024

2024

art direction, editorial

Menus & Cookbooks

2021-2024

brand identity

Chicago Public Library Foundation Awards 2022

2022

brand identity, packaging

DenTek

2023

brand identity, editorial

Flat Iron Studio

2023–2025

campaign, art direction

Zyn

2023

custom typeface

Hangul Cards Set

2020

ARCHIVED

editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

editorial

This American Life, Ep. 620:
To Be Real

2019

custom typeface

Clariona Regular

2019

FCB Makers Market

agency:
fcb chicago

category:
brand identity, packaging

published:
august 2022

FCB Chicago’s annual Makers Market is a pop-up event featuring goods and wares made by FCB’s very own employees. To especially promote the event this year, we were tasked the role to create a brand for the event with promotional pop-ups around the office and fun deliverables throughout the week.

The Makers Market visual system takes inspiration from Chicago’s prominent hand-painted signages that are slowly disappearing in other cities. Some deliverables included RISO-printed posters, snack packages, a tote bag, wayfinding graphics, and an interactive bodega-inspired set up.

team:
Michele Morales, Megan Musgrave, Chris Colvin, Selina Kehuan Wu