FCB Chicago’s annual Makers Market is a pop-up event featuring goods and wares made by FCB’s very own employees. To especially promote the event this year, we were tasked the role to create a brand for the event with promotional pop-ups around the office and fun deliverables throughout the week.

The Makers Market visual system takes inspiration from Chicago’s prominent hand-painted signages that are slowly disappearing in other cities. Some deliverables included RISO-printed posters, snack packages, a tote bag, wayfinding graphics, and an interactive bodega-inspired set up.