Jenny SeoYoon Kim



SELECTED

Personal

Menus & Cookbooks

2021-2024

Branding & Packaging

HVR X HVR: Double Ranch Collab

2024

Branding

Share The Story You Were Born To Tell: Chicago Public Library

2022

Upon Request

Nature’s Path

2024-2025

Upon Request

Liga MX

2024

Branding

Neverending Transformation: Chicago Public Library

2024

Branding & Packaging

Makers Market

2022

Posters 

Flat Iron Studio

2023–2024

Upon Request

Zyn

2023

Typeface

Hangul Cards Set

2020



ARCHIVED

Editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

Editorial

This American Life, Ep. 620:
To Be Real

2019


Typeface

Clariona Regular

2019


CONTACT
Email

jennysykim1215@gmail.com

Instagram @jennysykim.work



Makers Market



2022
Event Branding & Packaging

ROLE: Lead Designer
FCB Chicago’s annual Makers Market is a pop-up event featuring goods and wares made by FCB’s very own employees. To especially promote the event this year, we were tasked the role to create a brand for the event with promotional pop-ups around the office and fun deliverables throughout the week. 

The Makers Market visual system takes inspiration from Chicago’s prominent hand-painted signages that are slowly disappearing in other cities. Some deliverables included RISO-printed posters, snack packages, a tote bag, wayfinding graphics, and an interactive bodega-inspired set up.
 





CREDITS:
Design Directors: Michele Morales, Megan Musgrave / Copywriter: Me! / Photographer: Chris Colvin, Selina Kehuan Wu