Jenny SeoYoon Kim



SELECTED

Personal

Menus & Cookbooks

2021-2024

Branding & Packaging

HVR X HVR: Double Ranch Collab

2024

Branding

Share The Story You Were Born To Tell: Chicago Public Library

2022

Upon Request

Nature’s Path

2024-2025

Upon Request

Liga MX

2024

Branding

Neverending Transformation: Chicago Public Library

2024

Branding & Packaging

Makers Market

2022

Posters 

Flat Iron Studio

2023–2024

Upon Request

Zyn

2023

Typeface

Hangul Cards Set

2020



ARCHIVED

Editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

Editorial

This American Life, Ep. 620:
To Be Real

2019


Typeface

Clariona Regular

2019


CONTACT
Email

jennysykim1215@gmail.com

Instagram @jennysykim.work


Chicago Public Library Foundations Gala



2024

ROLE: Lead Designer
The Chicago Public Library is more than a place to read books. It's a place that transforms individuals and communities with wide-ranging programs and resources. 

For this year’s Chicago Public Library Foundation Awards Gala, we bring that idea to life through the theme of Neverending Transformation– showcasing the transformative power of the Library wih a vibrant, ever-evolving set of letterforms. 

Mixing different typographic styles together embodies the rich culture of Chicago and illustrates the Library's impact beyond books. Each letterform plays a role: pixelated letters represent CPL's digital resources, experimental letters reflect its creative media and arts-based programing, and traditional letters evoke the many classic stories that line the shelves. Horizontal lines unify these letterforms, echoing the structure of bookshelves and lined pages in a journal waiting to be filled with stories. A twist of bright green conveys the growth and optimism we bring throughout the city. 

Together, this collection of letterforms captures our diverse community of voices and backgrounds in Chicago and the power of the Library to create positive change.





CREDITS: Design Director: Michele Morales, Connor Fleming / Copywriter: Ryan Israel