Jenny SeoYoon Kim



SELECTED

Personal

Menus & Cookbooks

2021-2024

Branding & Packaging

HVR X HVR: Double Ranch Collab

2024

Branding

Chicago Public Library Foundation

2022

Upon Request

Liga MX

2023

Branding & Packaging

Makers Market

2022

Exhibition Poster 

‘A Few of My Favorite Things’ Exhibition

2023

Upon Request

Zyn

2023

Upon Request

Amazon Prime Day

2022

Typeface

Hangul Cards Set

2020



ARCHIVED

Personal

Nest Eggs

?–2024

Editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

Editorial

This American Life, Ep. 620:
To Be Real

2019


Typeface

Clariona Regular

2019


CONTACT
Email

jennysykim1215@gmail.com

Instagram @jennysykim.work



The podcast ‘To Be Real’ from This American Life is a collection of a prologue and three acts, which discuss the importance of having truthful and ‘real’ conversations in the world today. The aim of the project was to create a visual and tangible experience out of something originally designed to be heard. The visual hierarchy of paying careful attention to dramatic moments, pacing and supporting dialogue was also a creative challenge.

The project’s visual identity was based on symbolic colors that represent boldness, and transparent paper to represent subtle truths and slow reveals. There are multiple conversations throughout the podcast due to television recordings and reports that are demonstrated through the use of different typesetting. Details such as the perfect binding style with an open spine represent the podcast’s emphasis on the idea of transparency and openness.

One of the main reasons I was able to digest the podcast’s dense and abstract information was its separation between acts. The pauses between all four sections made it easier to take each story as its own. The construction of the book was inspired by binder-like dividers, which show clear divisions of the acts at the start of the book.



CREDIT: 
Advisor: Chrissi Cowhey / Transcript: This American Life




The typefaces used throughout the podcast is also reflective of its content— the delicate serifs, Self Modern and Canela Text, contrast the static and wide sans-serif, Steinbeck. This represents the inner conflict that is discussed frequently in the episode. There are more subtle hints at this subject when the text alignment switches from centered to left-aligned.