Jenny SeoYoon Kim



SELECTED

Personal

Menus & Cookbooks

2021-2024

Branding & Packaging

HVR X HVR: Double Ranch Collab

2024

Branding

Chicago Public Library Foundation

2022

Upon Request

Liga MX

2023

Branding & Packaging

Makers Market

2022

Exhibition Poster 

‘A Few of My Favorite Things’ Exhibition

2023

Upon Request

Zyn

2023

Upon Request

Amazon Prime Day

2022

Typeface

Hangul Cards Set

2020



ARCHIVED

Personal

Nest Eggs

?–2024

Editorial

Whirlwind: A Study on the Power of Cultural Belief

2020

Editorial

This American Life, Ep. 620:
To Be Real

2019


Typeface

Clariona Regular

2019


CONTACT
Email

jennysykim1215@gmail.com

Instagram @jennysykim.work



Every year, the city of Chicago and the Chicago Public Library host the Chicago Public Library Foundation Awards Gala. The event invites leaders and guests to raise critical funds to empower Chicagoans year-round. This year, they decided that the Gala’s theme would be the ‘Power of Storytelling,’ with main guest speakers Tony Kushner, Rick Bayless and Sherman “Dilla” Thomas.

The visual identity of the event reflects and draws inspiration from the idea that each individual’s story has an impact and sparks something in every person, whether it’s a conversation, an emotion or an imagination.

The limited color palette with the vibrant blue and stark white symbolizes the confidence and boldness of each storyteller, balanced with approachable and friendly type to invite the rest of the city to join virtually. The deliverables could be found all over the city, from bus shelters to newspaper advertisements.


CREDIT:
Designed with Michele Morales, Joe LoVarco / Copywriter: Andy Karol / Lead Producer: Stacy Sinason / Photographer: Selina Kehuan Wu